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Pyra Labs launched Blogger on August 23, 1999. It is credited with popularizing the format as one of the first dedicated blog-publishing tools.[6] Pyra Labs was purchased by Google in February 2003 for an undisclosed amount. Premium features, which Pyra had actually offered for a fee, were made free as a result of the takeover. Evan Williams, a co-founder of Pyra Labs, left Google in October 2004. Picasa was acquired by Google in 2004, and Picasa and its photo-sharing service Hello were incorporated into Blogger, enabling users to upload images to their blogs.[7]

Blogger underwent a major redesign on May 9, 2004, which included web standards-compliant templates, individual archive pages for posts, comments, and email posting. Blogger's new version, codenamed "Invader," was released in beta alongside the gold update on August 14, 2006. Users were moved to Google servers, and new features such as interface language in French, Italian, German, and Spanish were added.[8] In December 2006, this new version of Blogger was taken out of beta. By May 2007, Blogger had completely moved over to Google-operated servers. Blogger was ranked 16 on the list of top 50 domains in terms of number of unique visitors in 2007.[9]

On February 24, 2015, Blogger announced that as of late March it would no longer allow its users to post sexually explicit content, unless the nudity offers "substantial public benefit," for example in "artistic, educational, documentary, or scientific contexts."[10] On February 28, 2015, accounting for severe backlash from long-term bloggers, Blogger reversed its decision on banning sexual content, going back to the previous policy that allowed explicit images and videos if the blog was marked as "adult".[11]

Redesign

As part of the Blogger redesign in 2006, all blogs associated with a user's Google Account were migrated to Google servers. Blogger claims that the service is now more reliable because of the quality of the servers.[12]

Along with the migration to Google servers, several new features were introduced, including label organization, a drag-and-drop template editing interface, reading permissions (to create private blogs) and new Web feed options. Furthermore, blogs are updated dynamically, as opposed to rewriting HTML files.

In a version of the service called Blogger in Draft,[13] new features are tested before being released to all users. New features are discussed in the service's official blog.[14] In September 2009, Google introduced new features into Blogger as part of its tenth-anniversary celebration. The features included a new interface for post editing, improved image handling, Raw HTML Conversion, and other Google Docs-based implementations, including:

Adding location to posts via geotagging.

Post time-stamping at publication, not at original creation.

Vertical re-sizing of the post editor. The size is saved in a per-user, per-blog preference.

Link editing in compose mode.

Full Safari 3 support and fidelity on both Windows and macOS.

New Preview dialog that shows posts in a width and font size approximating what is seen in the published view.

Placeholder image for tags so that embeds are movable in compose mode.

New toolbar with Google aesthetics, faster loading time, and "undo" and "redo" buttons, also added the full justification button, a strike-through button, and an expanded color palette.

In 2010, Blogger introduced new templates and redesigned its website. The new post editor was criticized for being less reliable than its predecessor.[15]

In March 2017, Blogger released new designs like Soho, Contempo, Emporio, Notable, and changed the terminology to refer to them as themes rather than templates.[16]

In 2020, Google Blogger slowly introduced an improved web experience for Blogger. They moved everyone to the new interface starting in late June, many Blogger creators see the new interface become their default. Blogger is now responsive on the web, making it easier to use on mobile devices in addition to having a new look.[7]